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Marketing Strategy: The Difference Between Marketing and Markerts Издательство: Elsevier, 2007 г Мягкая обложка, 328 стр ISBN 978-0-7506-5675-7 Язык: Английский инфо 2068m.
Marketing Strategy: The Difference Between Marketing and Markerts Издательство: Elsevier, 2007 г Мягкая обложка, 328 стр ISBN 978-0-7506-5675-7 Язык: Английский инфо 2068m.

The third edition of the highly successful "Marketing Strategy", has not simply been updated from the previous edition, it has been re-written This latest book from Paul Fifield is based on the authахфкрor's own business consultancy experience and the SCORPIO model he has developed, with clients, to help organizations create market strategies capable of dealing with today's cut-throat competitors The model forms the centrepiece of a new edition which provides a genuiбеывиnely new aid for those working in the "no-man's-land" between corporate strategy and marketing tactics - in market strategy It helps the busy practitioner create a step-by-step process in which the key components are: Segmentation and targeting - which customers should you target and why? Customers - who are they, what do they want, how can you create real customer value? Organization processes and culture - how do you get the organization on your side? Retention - custбпбецomers who come back make all the profits, but how? Positioning and branding - it's all about being different, but in what way? Industry or market thinking -what business are you (really) in? It's too important to ignore Offerings - creating customer value propositions that align the stakeholders in the right direction Формат: 15,5 см x 23 см 3 edition Автор Paul Fifield.


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