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Alignment: Using the Balanced Scorecard to Create Corporate Synergies Издательство: Harvard Business School Press, 2006 г Суперобложка, 302 стр ISBN 1591396905 инфо 2610m.
Alignment: Using the Balanced Scorecard to Create Corporate Synergies Издательство: Harvard Business School Press, 2006 г Суперобложка, 302 стр ISBN 1591396905 инфо 2610m.

Most organizations consist of multiple business and support units, each populated by highly trained, experienced executives But often the efforts of individual units are not coordinated, resulting in conflictахфьеs, lost opportunities, and diminished performance Robert S Kaplan and David P Norton argue that the responsibility for this critical alignment lies with corporate headquarters In this book, the authors apply their revolutionary Balanced Scorecard management system tбеыпыo corporate-level strategy, revealing how highly successful enterprises achieve powerful synergies by explicitly defining corporate headquarters’ role in setting, coordinating, and overseeing organizational strategy Based on extensive field research in organizations worldwide, Alignment shows how companies can build an enterprise-level Strategy Map and Balanced Scorecard that clearly articulate the “enterprise value proposition”: how the enterprise creates value above that achieved бпбкпby individual business units operating alone The book provides case studies, actionable frameworks, and sample scorecards that show how to align business and support units, boards of directors, and external partners with the corporate strategy and create a governance process that will ensure that alignment is sustained The next breakthrough in strategy execution from the field’s premier thinkers, Alignment shows how today’s companies can unlock unrealized value from enterprise synergies Авторы Роберт С Каплан Robert S Kaplan Роберт С Каплан - профессор по специальности "Развитие лидерства" кафедры Марвина Бауэра Гарвардской школы бизнеса Ранее преподавал, а затем был деканом (1977-1983) Высшей школы промышленного администрирования Университета Карнеги-Меллона Он создал Дейвид П Нортон David P Norton Дейвид П Нортон - президент компании Balanced Scorecard Collaborative, Inc, которая пропагандирует и внедряет сбалансированную систему показателебсюмнй во многих странах мира Ранее был директором ACME (The Association of Consulting Management Engineers), а .


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